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World renowned Spanish actor and United Nations Development Programme (UNDP) Goodwill Ambassador Antonio Banderas today launched a public service announcement aiming at inviting people to join the global conversation alongside the 2012 UN Conference on Sustainable Development "Rio+20".
"Sustainable development is about people. It is about creating jobs and improving lives while respecting the environment. Eradicating poverty, preventing conflicts, empowering women and girls, and building responsible governing institutions are critical components," says Banderas to illustrate the importance of an event which represents a historic opportunity to define pathways to a safer, more equitable, cleaner, greener and more prosperous world for all.
The 2012 UN Conference on Sustainable Development, or "Rio+20" is a forum on how to make sustainable development a reality for seven billion people today, and to define the future we want for nine billion by 2050.
"The development challenges we are facing now require us to steep the agenda up to a whole new level," said UNDP Administrator Helen Clark. "That is what the leaders need to focus on. How are we really going to bring together the economic, the social and the environmental strengths of development to produce something truly sustainable that will improve the life chances and possibilities for the people living in the poorest parts of the world?"
More than 120 heads of state and government confirmed participation at the Rio+20 meeting. The Conference will result in a negotiated political document.
"It is a unique opportunity to define the future we want," Banderas added.
Antonio Banderas works with UNDP to spur action at all levels of society in pursuit of the MDGs with a particular focus on Africa and Latin America. He has been a UNDP Goodwill Ambassador since March 2010. Banderas was born in Málaga, Spain, and is a much acclaimed actor, writer, singer and producer.
is one of eight UNDP Goodwill Ambassadors: footballers Marta, Ronaldo, Zinedine Zidane, Didier Drogba and Iker
Casillas; tennis player Maria Sharapova; Japanese actress Misako Konno; and HRH
Haakon Crown Prince of Norway.
To view the PSA, please visit: http://on.undp.org/JlWzNS
New York: Stanislav Saling, Tel: +1 212 906 5296; email@example.com
Poltier-Mutal; Tel: +41-22-917-8368; firstname.lastname@example.org
For broadcast quality version of the public service announcement contact Boaz Paldi, email@example.com or +1 212 906 6801.